GlobalBank's enterprise sales team was spending $18,000 on NBA suite tickets with no way to justify the spend to finance. Entertainment wasn't tied to any specific deal — it was just a line item that kept getting cut.
After implementing Dealgrounds, every event was linked to a live opportunity before it went for approval. The $18,000 NBA Finals suite was tied directly to the GlobalBank Analytics Suite deal — $850K in pipeline. Finance approved it in four hours.